Conceptualizing a logo for a business can be done by almost anyone, but making a perfectly designed one is actually much more of a challenge. For most people without a degree or experience in design, creating a logo may yield some forgettable or sometimes even poor results. Thankfully, there are a large number of graphic designers that can help you with logo designs.
Before hiring a graphic designer, it is imperative to know the basics of designing so that you will up with a logo design that satisfies you. In this article, we will share with you four important tips to remember when creating the perfect logo design for your business.
Ensure it’s memorable
When you first conceptualize a logo, ensure that it will make a lasting impression upon the minds of your users. The entire point of your business’ logo is to promote brand recognition, which is why a poorly-designed, forgettable logo will have a high potential of ruining your business.
For newer businesses, having your name incorporated into your logo helps with brand recognition. A flashy, eye-catching design may help viewers ingrain it into their minds, making for effective brand awareness.
- Make it stand out from your competitors
Having a memorable design is quite pointless if it’s mistaken for another brand. For this reason, make your logo design intuitive to help it stand out in today’s market. Check the logos of your competitors and compare it to the design you have in mind. Are they too similar? How does your logo differentiate from the others?
Altering simple aspects, such as the vibrancy of your colors or losing a strapline can distance your business from others, causing your brand to stand out. By looking into your competitors, you can be prepared with something that will truly make your logo shine.
This may be a bit difficult to achieve, as the basics of your business will be the same as others. Incorporating your business ideals into your logo is a large part of business branding, and your competitors will be thinking of the same thing. Focus on what’s unique about your company and capitalize on that.
- Always retain simplicity
Simplicity is the key to unlocking a good design in a startup logo. Not only will it be easily recognizable, but your logo will also be easy to decipher. Excessively complex logo designs can get lost in translation, ultimately rendering it unusable. Your logo can become an amazing puzzle for people to think about, but it may lose the purpose of increasing business recognition for its products or services.
- Utilize Pantone colors
It is a good idea to use Pantone colors in your logo design. It is an industry-standard printing method, ensuring that the colors of your logo will be 100% accurate when it is printed out. Although not many people would think of this at their first design, being prepared for your logo’s future use may save you some time editing it later on.
The most important matter to keep in mind, of course, is that you are satisfied and happy with the result. If you find something lacking with your design, don’t be afraid to re-conceptualize! Keeping these four simple tips in mind as you conceptualize and work on your business’ logo design can help your business stand out in the long run. It may also help to do a simple survey on close family and friends to see which of your logo designs best sets the correct branding for your business.
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